The rise of digital advertising along with the powerful place that television holds in our lives have created special opportunities for case acquisition from radio. Many of the Mass Tort and Personal Injury campaigns we target are a perfect fit for an audience that is loyal to radio. Most radio is used in the car, and in this age of longer commutes radio remains both a primary source of entertainment, news and information while driving. Many of our targeted radio ads hit the demographic bullseye to reach people that have been harmed by a dangerous drug or medical devices, or have recently suffered a single event injury. Radio provides an audience that is fiercely loyal to the programs and hosts found here, and the message that our law firm partners can provide help and compensation for victims of dangerous drugs, medical device, and personal injury resonates well with this audience.