ABOUT US
CASE Legal Media. While the letters in our name are an acronym for Case Acquisition System Experts, perhaps the most important of these ideas is the word “System”. The CASE Legal Media team brings to the table a system of case acquisition, built on decades of experience in media and marketing intelligence. It’s a systemized approach utilizing the power of television, radio, and digital media together to deliver to our law firm partners the sweet spot of low cost and high-quality CASE acquisition.
CASE Legal Media has helped our law firm partners procure thousands of cases in both national mass tort and local personal injury campaigns. Through our partner relationships, CASE Legal Media can assist our clients in all aspects of client acquisition, from marketing to intake to records retrieval. Our clients experience one of the highest levels of transparency and communication for every campaign we run. It’s a system of CASE acquisition, built from the ground up to give our law firm partners the best campaign return on investment possible. Our mission at Case Acquisition System Experts is to put our systems and resources to work to deliver to our clients an unparalleled combination of service and return on investment for case acquisition.
TEAM
George Young
Founder
George is the Founder of CASE Legal Media, and brings to law firms across the nation three decades of media experience across business development, marketing, internet technology, media strategy, and intake. His passion for serving law firm clients stems from his belief that marketing for case acquisition provides one of the few means of communication for victims of dangerous drugs and medical devices to get help. As a former media buyer in the nation's largest Direct Response agency, George leverages his experience and relationships with national cable networks, local broadcasters, and internet and social media platforms to help his clients get the best return on investment possible investing in marketing for case acquisition.
Brian Rauch
Chief Operating Officer
Brian Rauch has 25+ years of high level executive experience spanning from digital marketing and media buying to marketing management and operations. He has extensive experience and background in product management, marketing, advertising, international business, strategy and business development in the areas of legal lead generation, e-commerce, consumer marketing, crowdfunding, online lending and consumer electronics. His prior experience includes being Vice President of Marketing for MoneyLion, President of FireStorm Labs, President of LightSword Media, VP of Marketing for PartnerWeekly, and Director at X10.com.
Denny Newberry
Chief Strategy Officer
Denny Newberry is CASE Legal Media's Chief Strategy Officer, focusing on the development of assets, resources, and strategy to drive agency growth and help develop the most comprehensive and sophisticated tools in the industry to help our law firm clients maximize profitability and success.
To say Denny has already accomplished great things in our industry at a relatively young age would be an understatement. Denny was at the forefront of developing and growing Captorra, one of the leading case management and legal intake software solutions, allowing law firms access to real time data to make intelligent business decisions tracking the entire life cycle of a case from intake to case management, all the way to litigation.
Denny was also Co-Founder of the legal intake solution Intake Conversion Experts (ICE), one of the most respected and widely utilized legal intake solutions in the country. Denny utilizes his legal services experience across a wide array of platforms to give CASE Legal Media's clients the edge in case acquisition return on investment.
Billy Walters, Esq.
Chief Legal & Compliance Officer
Billy Walters is CASE Legal Media's Chief Legal and Compliance Officer. At the forefront of Billy's duties is ensuring CASE Legal Media's advertising for case acquisition on behalf of our clients is of the highest level of legal compliance, ethics, and integrity.
Billy comes to CASE Legal Media with a rich history of acquiring and managing mass tort dockets for a major mass torts law firm in Texas, as well as extensive experience in legal advertising, intake operations, litigation funding administration, large-scale claims aggregation and case management, trademarks and intellectual property, contract negotiation, and business ventures. Billy is widely known throughout our industry as being among a select few attorneys in the nation with deep experience in marketing, intake, and all legal matters related to marketing for case acquisition.
Billy works directly with CASE Legal Media's team and clients to help ensure our campaigns maintain strict compliance with all current advertising rules, regulations, and disclaimers. Billy is licensed to practice law in Texas, Arizona, and the District of Columbia.
TP McCabe
Chief Revenue Officer
TP McCabe is CASE Legal Media’s Chief Revenue Officer, bringing more than three decades of executive leadership experience in media strategy, brand building, business development and marketing expertise to our clients. Over the years, TP has worked with some of the most prestigious firms in the country playing a pivotal role in success and revenue growth.
Throughout his career, TP has served as a sales leader, mentor, entrepreneur, business strategist and consultant to some of the most successful Fortune 500 companies and Direct Response brands. TP’s extensive industry knowledge and business building experience help to ensure CASE Legal Media’s clients exceed campaign performance and return on investment goals.
Bryan Geidt
Senior Vice President of Media
Bryan brings 16 years of experience in Direct Response advertising to the table. He has experience working with a wide array of clients with various key performance indicators. Bryan has experience collaborating on accounts that showcase a mix of media including Long Form, Short Form, Mid Form, Per Inquiry, and Over The Top Internet delivered media as well.
Bryan leads his team in the media department with a primary focus on return on investment and client services. Aside from his expansive experience and knowledge in the industry, Bryan understands the value of relationships and what a strong work ethic can accomplish. He is passionate about what he does and shows up to work everyday to focus on any challenge that comes his way.
Ben Hobbs
Senior Director of Media
Ben Hobbs is CASE Legal Media’s Senior Director of Media, combining his rich experience in media buying and campaign strategy to optimize client results for both digital and traditional advertising. In addition to his role as a Senior Media Buyer, Ben oversees a team that develops both digital and offline creatives, web landing pages, network traffic requests, and multi-media production. Ben manages all key agency relationships with digital resources such as Facebook and Google, and works with his team to optimize marketing tactics on behalf of our clients to ensure campaign effectiveness. Ben's focus is to use his media buying and management experience to give CASE Legal Media's clients the edge using the web and traditional media for the best metrics possible utilizing marketing for case acquisition.
Ariel Fajerman
Digital Media Strategist
Ariel has extensive experience across multiple industries in the digital ad space, including creating content for websites and social media, driving successful lead generation campaigns, and building brands from the ground up.
Ariel's analytical approach on fine-tuning strategies to maximize audience engagement helps ensure that CASE Legal Media’s clients see strong results on all campaigns.
Glen Sorenson
Executive Vice President and Sales Manager
Glen is the Executive Vice President for CASE Legal Media, and is known throughout the industry for his trusted and experienced advice helping law firms with case acquisition. Glen provides a wealth of knowledge and campaign analysis to his clients and the team putting our campaigns together, and is an expert at strategic planning to help law firms maximum their goals.
Nick Thompson
Vice President of Business Development
Nick is an accomplished leader with over a decade of expertise in legal lead generation and client acquisition. As the Vice President of Business Development at CASE Legal Media, Nick brings a wealth of experience in crafting comprehensive cross-channel strategies for client acquisition and growth. With a robust background in coordinating response management across various sales organizations, Nick has cultivated a strong track record of success within the legal industry. Nick is dedicated to implementing strategies that not only meet but exceed expectations, positioning clients for sustained success in the ever-evolving legal landscape.
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Joe Sorenson
Business Development Account Manager
Joe is a key member of our business development team. Joe is adept at research, campaign analytics and client communication. His sales experience is an asset for our team…ensuring our campaigns are meeting and exceeding our client’s expectations by providing valuable information and updates on campaign performance, as well as consolidated topic analyses and various special projects for our clients.
Josh Sorenson
Business Development Account Manager
Josh is a valuable member of our business development team. His sales and service experience helps provide our clients with data and information they need. Josh plays a key role in researching new topics, providing our clients with campaign analytics, helping manage our client’s case acquisition campaigns, assisting our team and our clients with special projects related to their case acquisition needs.
Alex Young
Creative Director
Alex is in charge of creative development, video production, and marketing graphics for CASE Legal Media. A talented filmmaker and video editor, Alex puts his talent to work for our clients in creating television spots, internet graphics, and creatives that drive a high level of response for Mass Tort and Single Event campaigns.
Tyler Polsdorf
Media Operations Manager
Tyler is the Media Operations Manager for CASE Legal Media. Tyler manages all systems related to campaign analytics, call routing, and media partner relationships. Tyler focuses on quality control for all leads driving campaigns, and produces reports and spreadsheets detailing cost analysis and performance for all media channels.
Balvina Capasso
Accounting Manager
Balvina brings more than 20 years of experience in public and private sector accounting and financial management to the CASE Legal Media team. Her experience spans across full-cycle accounting, financial reporting, budgeting, and forecasting. Balvina is fluent in English, Spanish, and Italian and holds a Bachelor of Science degree in Accounting and Business Management.
Minnie Horne
Comptroller
Minnie brings more than 30 years of accounting and finance experience to the CASE Legal Media team. Her experience includes corporate financial reporting, budgeting, forecasting, cost accounting, cash management, multi-currency financial consolidation and more. Her focus in finance has spanned across a number of different business models including SAAS, Pre-IPO, manufacturing and direct selling companies. She has in-depth knowledge of accounting operations and systems. She has proven leadership and ability to interface effectively across any organization. Minnie holds a Bachelor’s degree in Accounting and a Master of Business Administration in Finance.
Janeen Becerra
Accounting Associate
Janeen Becerra is CASE Legal Media's Accounting Associate. She assists the financial team by performing the accounting responsibilities related to accounts payable, accounts receivable & assists in general accounting functions. Janeen maintains records related to media costs and billing to help ensure that CASE Legal Media's clients always have the most accurate cost accounting data for campaign performance analysis.
Peyton Borgheiinck
Media Operations
Peyton focuses on many areas of media operations for CASE Legal Media including lead analysis, campaign analytics, inbound call review, and media buy management. Peyton produces many of the reports we use in our agency each day, and helps to make sure we're delivering the best quality and service for our clients possible!
Sophie Koubek
Digital Creative and Video Specialist
Sophie brings to the table a wealth of experience in agency creative development spanning from graphic and web design, web encoding, and television commercial editing. She works to ensure our digital and television creatives both look and perform at the highest level possible. Sophie focuses on creative development for both online and offline media channels.
Colton Mason
Media Operations Specialist
Colton Mason is CASE Legal's media operation specialist, focusing on all aspects of media operations related to the management of inbound calls from television, radio, and digital media channels utilized for case acquisition. Colton coordinates the delivery of media buys and traffic orders for television and radio campaigns, and ensures the flow of inbound calls are properly routed to our call center partners during campaign setup and execution.
Melissa Norwood
Media Operations Specialist
Melissa Norwood handles a wide array of media operations for CASE Legal Media including lead analysis, network traffic, media buying and network creative delivery. Melissa monitors call and lead flow from CASE Legal Media's ad campaigns to ensure all campaigns are optimized to deliver the highest case quality and lowest cost metrics possible utilizing marketing for case acquisition.